Amara Jewels

When one of our instructors, Umair Mohsin asked us to ‘like’ the page Amara Jewels on facebook, we had no idea that the owner of this jewelry business would be such a great role model and inspiration for many girls. Mrs Amara Umair’s history is as interesting and captivating as her present. When she entered the classroom today, none of us had any idea what she was going to talk about but when she started telling us about her work and business, I am sure all of us wanted her to keep going on and on.

 Mrs Amara continued her studies after her marriage and after completing her masters and giving birth to two beautiful girls; she decided to do something by which people would remember her. Her husband supported her decision but on one condition that she wouldn’t work in offices and do something by sitting at home. She started her business in 2010 by a very low investment of 5000 rupees only that she got as a pocket money from her husband and father in law. She explained to us that in order to start a new business, it is very important to take slow steps and go slowly and steadily by starting off at a low level. She said that many people put 2, 3 lakhs rupees in initial phase of their business but get nothing in return and their money along with their hopes is wasted and destroyed.

 Mrs Amara told us that when she started her business, there was a major concern of safety because it is very difficult for a girl to roam around in bazaars alone and she doesn’t give her telephone no also because we belong to a society where men rule the world, they dominate us and to live in a man’s world is a tough task. She also said that one of the reasons of her success is that she deals with her clients very nicely and humbly and doesn’t show attitude or doesn’t neglect any of her client. She personally chats with her clients because of which her sleep also gets disturbed because the clients living abroad come online at night mostly whereas the clients living in Pakistan come online in the day time.

            Facebook and WOM has helped Amara Jewels to grow and succeed over the years. Mrs Amara said that social media is an excellent way to help your business grow; it also provides competition because many other brands have their pages on facebook and it becomes tough for the consumer to choose their desired brand. Amara Jewels has had many exhibitions in the USA, Mauritius and Peshawar and all of the exhibitions were successful. She emphasized on the fact that we girls should make ourselves useful and do something that we are good at, instead of sitting at home idly and wasting our lives on useless and pointless things.