Tuesday, July 3, 2012

Jewelry or the Box?


We all are well aware of the statement that certainly has formed its way as a fact. That 'the first impression is the last one'. From humans, I believe this expression has taken its place to be used for other things such as a gift box. No matter what the gift is if the box happens to stand out it makes the receiver's day. Similarly in the case of jewelry item the box certainly matters a lot. However, there are a number of arguments there to this. For some, in the special case of jewelry, the box, wrapping or whatever means of presentation does not matter as long as the piece of jewelry inside is breath taking. Speaking to a friend back from school, who is now married I discovered that when her husband gifts her ring or pendant she really does not care in what it is delivered but what carat it is! On the other hand however, another friend of mine believes that even if the jewelry inside is just average the presentation of it, which clearly is the box, is the first thing that one sees and brings a smile on the face if nice.
 According to me, I agree with both the above opinions but am greater bend towards the latter. I do feel that more important is the piece sitting inside every gift box specially jewelry ones, but at the same time as I stated earlier first impressions are the last ones. And in such a case the first impression is of the box. Whenever the box is gifted people around look at the box first. Even the receiver of the gift comes across the feel of the jewelry box first than the piece sitting in it. If the box is made of a simple card board with no design or stylization the first emotion that one will feel is of disappointment. And as far as I believe the human mind tends to register the first impression well since it hits the brain immediately.
            Also jewelry boxes are meant to keep the jewelry in them safe too when not worn. Thus these boxes are not thrown away but kept for the longest of times. Therefore a good looking and impressive jewelry boxes does matter as it remains with us for almost our entire life! Viewing the changing trends around us these days people spend thousands on packaging. A recent example of Junaid Jamshaid lawn is relevant to this. Though the lawn prints were just average but people went wild buying those including men and only because the packaging of these suits was beautiful. Men found it easier and prayers answered to buy such a gift as the boxes said the best about the gift.
Thus, I feel that yes though in the case of a jeweled item the piece of jewelry is important but at the same time the way that piece is presented matters a great deal too. As a 3 carat diamond ring will feel worse than a silver one if given in a box made of plain card board!

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