The Lawn Craze.

This year the city of lights was seen as the city of lawn exhibitions all over Karachi. Every road had a huge size banner of a lawn exhibition being held in the months. The marketing of each lawn went through several mediums starting from billboards, magazine, and brochures to online links. Last year’s lawn exhibitions were limited enough in numbers to be counted, whereas this year uncountable number of people went crazy launching their own prints and exhibiting it.

            In the previous years, lawn could be bought from any store in the malls and very few people knew about the prints of different textile companies. The most famous company which always led the market of lawn was Gul-Ahmed. Competition was never so tough before this year. Every company not just went through the stage of exhibition but also made the prints available to see to the customers before they could be bought. The hype of lawn which was already rising boosted after the prints could be seen before hand. Every customer wanted to get the best print after checking the prints of several different companies.

            Comparing the price of lawn from last year to this year makes a person think that less people must have been willing to buy lawn this year because the prices were being doubled. What adds more to the story is that we all are witnessing a downfall in our economy and nobody is said to be earning enough to survive or chase the growing prices of each necessity. So, the question arose was if people would be spending so much on lawn? Surprisingly, there has been an incredible increase in the sales of lawns this year especially in Karachi.

            These women are not concerned about the flying prices of these lawns. They come; they select prints from the brochures, get hold of the pile of their suits and head to the counter to pay for them. Not forgetting, the hassle that they have to go through to buy them is not an easy job. Not just this, a special management team was also hired to take care of the cat-fights that would occur over a piece of lawn that went out of stock.

            Further, the hype of lawn has gone so high that every print is stored in the heads of the people regardless if they are inspired by lawn, or buy them at all, or not. Women are seen spending in thousands over lawn suits and wasting all day getting squeezed and smashed by other women at the exhibition to get hold of their suits. Lawn was always considered to be comfortable clothing especially in summers till last year. Now, it’s more of a fashion statement. The funnier part is that the ones who don’t wear one of these lawns are considered to be old fashioned people. Lawn is as expensive now as an expensive semi-formal that you can wear to a wedding. Hence, recently people witnessed a lot of women flaunting their expensive lawn suits to weddings this year.

            If you want to make a woman happy by giving her something, then the confusion is erased now by the behavior of women running wild after the prints. Who said diamonds are girls’ best friend? In Karachi even lawn is.